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Hi. My name is Heather.

I help unconventional leaders build their online platforms so they can reach more people.
About The Work
Who is Heather?

THE WORK

What We Do:  We help  “Unconventional Leaders” (AKA the "rebels with a cause" who KNOW they are called to communicate radical messages) increase their visibility online. This allows them to not only connect with more people but with the RIGHT people, ultimately making a bigger impact in the world.

How We Do It: We do this in two ways:

  1. Bridging Passion to Tangible Outcomes:
    We help SIMPLIFY your vision and build clear strategies for execution and growth. (Aka: Passion isn’t enough—you need a clear plan.)
  2. Helping You COMMUNICATE More Effectively Through Storytelling:
    We help you articulate your unique voice, engage your audience, and expand your impact. (Aka: Your message may be good, but unless it’s structured the right way, no one will care.)

Why We Do It: Some people were placed on this earth with a deep conviction—knowing that they were here to do something outside the box. Maybe it’s a creative talent you were born with, or a fire in your bones around a topic you just can’t shake. That, my friend, is a calling. We believe it was given to you by something Bigger than ourselves.

 We are here to fan that flame.

(Get Started)

"You are the best short-form storyteller I have ever seen."

 

- Russell Brunson
 

How We Can Help:

Watch the Strategy

Listen to the Podcast

Learn the Strategy

Access BTS Videos

Implement the Strategy

Work with Heather

Official Bio:

Heather Parady is a mental health therapist turned creative strategist and online entrepreneur. She has hosted multiple top-ranking podcasts, conducted over 1,000 interviews, and collaborated with brands like Old Navy on impactful storytelling. She has been featured in Forbes and Pop-Sugar. Passionate about helping unconventional leaders amplify their voices, Heather combines creative strategy with storytelling to empower others to scale their impact and make a big ‘ole difference in their work.

The real story.

Here’s a little about my unconventional path: I grew up in Arkansas, was homeschooled my entire life, and played Mary, the mother of Jesus, in more church human videos than I can count.

Originally, I wanted to go into full-time ministry (that’s what Southern Christian Bible Belt folks do, y’all). I even got ordained. But through a series of events, I realized that wasn’t the path for me. I still wanted to make a difference in the world, so I went to school to be a nurse. I almost failed A&P 1 (yes, the first class), switched to psychology, and eventually earned a master’s degree in it. 

Therapist? Done deal.

But then I stumbled into the online space, fell in love with media, and discovered the world of creativity. Ironically, I feel like I found my way back to God through the creative process. This time, there wasn’t a weird institution behind it—it was just a straight connection.

After graduating and getting my license as a Therapist, I turned down three perfectly good job offers to see if I could build something on my own.

Along my journey, I’ve hosted several top-ranking shows (conducted over 1,000 interviews), been hired by Old Navy to create content for their socials, ran a podcast with over 1,000,000 downloads in 8 months, spoken on stages about creativity, and worked with over 50 brands on their storytelling and content creation journeys.

I’m more convinced than ever that the way to make an impact in your work is to bring every single ounce of you to the table.

Unashamed. Unbashful. And lit UP.

I also believe there’s something greater at work—and It can be trusted.

Un-Testimonials

Want to read my complaints? These are all real comments—and honestly, they’re kinda true.

Read My Hate Comments Here

BTS Content Strategy:

Real Lessons from
My Weekly Wins (& Fails)

Every Friday, I’ll send you a quick video sharing lessons from my content journey—what’s working, what’s not, and how you can use it.

Here’s What You’ll Get:

  • Ideation: How I brainstorm and refine engaging content.
  • Execution: Filming and editing hacks that save me time.
  • Podcast Growth: Strategies I’m testing to grow my show.
  • Insecurities: Honest talk to help you feel more confident.

Sound good? Sign up, and I’ll email you a private YouTube link every Friday!