Attention Marketing for Creative Entrepreneurs | Adam Ivy
Jul 23, 2024
Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.
FROM TODAY'S EPISODE:
- The 'Illusion of Productivity'
- Adam’s 'BRAVE' framework for Creators
- How to make content entertaining and engaging
WHO IS ADAM IVY?
Adam Ivy’s transformation from a renowned music producer to the mastermind behind Attention At Scale epitomizes resilience and entrepreneurial ingenuity. His music production career, highlighted by collaborations with over 2,400 independent artists globally and famous names like G-Eazy, ModSun, and Kevin Gates, encountered a dramatic shift in 2016.
An unexpected turn of events led to Adam losing his hearing in one ear, propelling him to pivot his career. Embracing this challenge, Adam channeled his creative prowess and business savvy into the realm of digital marketing and brand strategy, establishing Attention At Scale to empower creative entrepreneurs in magnifying their brand presence and business growth.
Connect with Adam Ivy: https://adamivy.com/
