Unconventional Marketing for Your Art | Alejo Porras
Aug 26, 2024
Alejo Porras is a graphic artist and storyteller specializing in sketchnotes. I met him at a conference where I was speaking a few months ago. Afterward, he walked up to me and handed me this—a summary of everything I had said, designed in this insanely cool graphic. WOW.
Apparently, this is a thing—artists who create pieces of art summarizing lectures, talks, etc., to help people remember what was shared. Cool idea, but how do you market something like this? What Alejo told me he does…is kind of surprising.
IN THIS EPISODE YOU WILL HEAR:
- How he uses “voluntary generosity” to grow his business
- Using active listening techniques to become a better creator
- A step-by-step walk-through of how he markets his sketchnotes
WHO IS ALEJO PORRAS?
Alejo Porras is a graphic artist and storyteller, specializing in sketch notes. Alejo is from Costa Rica and resides in Atlanta, Georgia.
His wife, Vivian, is also an artist and together they run their studio, Two Rivers Creative. Their young son also shows a creative inclination, though he won’t be available for events until he’s at least mastered his crayon technique.
The family cat and hamster show little interest in the art world, but they’re rather photogenic, at least.
Connect with Alejo Porras: https://www.alejoporrasart.com/
