A Former Journalist’s Insights on Storytelling | Cyndi Zaweski
Sep 10, 2024
Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.
Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling—get this—all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.
IN THIS EPISODE YOU WILL HEAR:
- Identifying the key elements of the story & what’s important to share
- The #1 killer of stories & Why the hero's journey is sh*t on social
- Connect with your audience with the “common enemy”
Listen to Matthew Dicks’ episode here: https://www.youtube.com/watch?v=lohwMR56bvA
WHO IS CYNDI ZAWESKI?
Cyndi Zaweski is a content strategist, brand story writer, and storytelling coach. With over 15 years of experience in journalism and a Digital Marketing Certification from Columbia University, she left her job as Executive Editor and Content Director for a luxury magazine in New York in 2020 to create her own boutique content marketing agency, Ascent StoryCraft, now known as StoryCraft with Cyndi. She focuses on helping founders connect their expertise and passions through authentic storytelling, rejecting conventional niche marketing. Her values emphasize brevity, AI-free copy, and the craft of meaningful content creation.
Connect with Cyndi Zaweski: https://www.cyndizaweski.com/
